If you’ve Googled how to publish a book, chances are you’ve stumbled across some glossy websites promising to make you a bestseller—for a fee. They might offer editing, cover design, distribution, and even interviews on radio shows you’ve never heard of.
These are often vanity presses, and while they’re not all technically scams, many of them are built to make money off authors, not for them.
In this article, you’ll learn what vanity publishing is, why it can be risky, and how to protect yourself (and your book) from regret.
What Is a Vanity Press?
A vanity press is a publishing company that charges authors large fees to produce their book, usually without offering legitimate editorial input, meaningful distribution, or quality control.
Unlike traditional publishers, who invest in your work and make money when your book sells, vanity presses make money upfront, when you pay them. Once the book is out? You’re often on your own.
They may call themselves “self-publishing companies” or even “hybrid publishers,” but their main goal is usually to sell expensive publishing packages, not to build sustainable careers for authors. The difference lies in the details.
| Feature | Big Publishers | Small Presses |
|---|---|---|
| Distribution | Wide (bookstores, libraries) | Moderate (may focus regionally) |
| Advance Royalties | Often yes, but competitive | Rare or small |
| Author Control | Low | Higher (depends on press) |
| Speed to Publish | 1–2+ years | 6–12 months |
| Team Size | Large, specialized departments | Small team, more personal |
| Submission Process | Agents usually required | Direct submissions often allowed |
Want to know how a reputable hybrid publisher actually works?
Read our guide to hybrid publishing here.
Why Authors Fall for Vanity Presses
Publishing is emotional. You’ve poured your heart into your book, and a publisher saying, “We believe in your work” can be incredibly validating. Vanity presses know this. They use flattery, fake credentials, and slick sales tactics to gain your trust, then drain your bank account.
Some even create fake imprints to look like traditional publishers. They might boast awards you’ve never heard of or claim distribution to major bookstores, but when you check, your book’s nowhere to be found.
How to Protect Yourself
Even if you’re not sure where you’ll publish yet, here are some things you can do now to protect your time, money, and heart:
- Research before you sign. Google “[publisher name] + complaints” and check for reviews or watchdog warnings.
- Know your rights. A legitimate publisher should never require you to pay thousands upfront just to be considered.
- Ask for a contract sample. Real publishers are transparent.
- Check for industry affiliations. The IBPA’s Hybrid Publisher Criteria is a good benchmark.
- Watch the pressure. If you’re being rushed to “lock in a discount” or “claim your success package,” that’s a red flag.
A Better Path
If you’re looking for guidance, support, and professional quality, but don’t want to fall into the vanity trap or various publishing scams, consider working with an ethical hybrid publisher. Learn how hybrid publishing works here, including what makes a publisher reputable and how royalty splits compare.
You can also find more trustworthy advice, specifically on Red Flags to Watch for When Choosing a Publisher (Hybrid or Otherwise) in the Publishing Tips series on Substack. This covers everything from self-publishing options to protecting your author rights.
Final Thoughts
Vanity presses thrive on confusion and big dreams. And if you’re just starting out, it’s easy to mistake their promises for real publishing support. They prey on authors who don’t know the difference between professional publishing and predatory tactics. But now you do. Protect your work, your wallet, and your dreams by staying informed and asking questions.
Publishing your book is a big deal. Make sure you’re doing it with people who are just as invested in your success as you are.
Real publishing, whether you go big, small, hybrid, or indie, respects your story, your time, and your readers.
At Winterwolf Press, we believe publishing should be a partnership, not a transaction. If you’re ready to bring your book into the world with a team that values your voice, we’re here to help, without the smoke and mirrors.
