Optimizing web pages for search engines using keywords has been a crucial technique in digital marketing for a while, especially for achieving a top ranking on search engines like Google. This strategy is also important for increasing visibility and sales of your book on online platforms like Amazon. Selecting the appropriate keywords for your book on Amazon can lead to higher visibility and, ultimately, more revenue for you as an author. If you are an author looking to sell on Amazon and are unsure of how to reach your target audience effectively, this article can help.

What are Keywords?

Keywords are the crucial words and phrases that help potential buyers discover your books on platforms such as Amazon, Google, and other book marketplaces. When shoppers search for a book on Amazon, they use the search bar to enter terms related to the type of book they are looking for. Amazon and other search engines then use these keywords to determine which books are most relevant to the shopper’s query and display them in the search results page.

For instance, if a shopper searches for “time-travel books,” the search algorithm will understand that the person is interested in time-travel novels that fall under the Fiction/Science Fiction category. The books that will appear in the search results will have keywords such as time-travel, sci-fi, mystery, fantasy, History, etc., on their book page.

Search engines try to understand the shopper’s intent by analyzing the keywords they use and grouping books into popular themes and terms. Keywords play a vital role in metadata, which is critical for the discoverability of your book on Amazon. Metadata includes elements such as your book title, author bio, book description, and on-page keywords that help search engines understand the content of your book page.

By including the appropriate keywords in your book’s metadata, you can attract search engines to your book and increase the chances that your book will be seen by potential buyers when they search for keywords related to your subgenre.

The Importance of Targeted Keywords

Keywords play a crucial role in determining the visibility and discoverability of your book on online platforms such as Amazon. By selecting the right set of keywords that accurately describe your book, you can increase its chances of being found by potential buyers.

For instance, if your book is about weight loss, targeting keywords such as “weight loss,” “diet,” and “fitness” can make it more likely for your book to appear in search results when users search for these terms. This can lead to more sales and increased visibility for your book.

It is important to conduct thorough research to identify the most effective keywords for your book. This can be done using tools such as keyword research software or by analyzing the keywords used by bestselling books in your genre.

By utilizing targeted keywords, your book can be discovered by shoppers online without the need for expensive promotional campaigns. This makes them an essential element of any book marketing strategy on Amazon, the world’s largest book market.

Choosing Your Keywords

Choosing your book’s keywords is a crucial step in boosting your sales. Here are two effective methods and tools to help you with your keyword research and improve your book’s visibility.

Method 1

Utilizing Amazon’s search bar is a powerful strategy for researching the keywords and phrases that buyers are using to find books like yours. To start, navigate to the category that best fits your book and take note of the top-ranked books. Analyze the keywords and phrases that these top-ranking books are targeting and incorporate them into your own keyword strategy.

Method 2

Take advantage of Amazon’s built-in auto-complete feature, which can provide insight into the specific terms and phrases that shoppers are using when searching for books like yours. This information can help you optimize your book’s metadata and improve its visibility in search results.

How to search:

  • Open an incognito browsing window in your web browser, and type in each seed keyword you’ve identified as describing your book. The incognito browser makes sure the browser does not autofill your previous searches.
  • As you begin typing, you’ll see a drop-down list of suggested keywords and phrases that are commonly used by other shoppers.
  • Continue searching and exploring different variations until you find keywords that consistently return similar books to yours.
  • Once you’ve compiled a list of relevant keywords and phrases, make sure to use them in your keyword strings when publishing your book.

Method 3

Use a service such as Publisher Rocket to help you find keywords. 

Find your seed keywords.

If you want to make sure your book is easy for readers to discover, the key lies in selecting appropriate seed keywords. These core words should capture the essence of its contents and provide customers with enough information about it so that they can decide if it’s something they’d be interested in reading. For instance, a paranormal romance novel could benefit from terms such as ‘psychic,’ ‘telepathy,’ ‘vampire,’ or even ‘shapeshifter.’ Thinking carefully about what best describes your work will ensure potential purchasers understand exactly what kind of story awaits them within its pages!

Organize your keywords.

It’s essential to consider the customer side of things; how would they search for your book? Make sure you organize your keywords accordingly.

What Not to Do

Don’t make the mistake of repeating keywords.

While repetition may be beneficial in traditional SEO, it won’t help you earn more visibility or sales when it comes to choosing keywords on major platforms. Make sure to use each keyword strategically within a title or genre so that all available character limits are maximized with relevant phrases!


To sum it up, finding the right keywords is essential in listing your book for sale. By using these methods, you will be able to find more success in getting your book seen by potential readers who are searching for something specific. With a little time and effort, you can increase your traffic and sales by making sure that you are targeting the right audience with the right keywords!