Here’s the big question that keeps floating through writing circles: Do authors still need social media in 2025?
For more than a decade, platforms like Twitter (now known as X), Instagram, and TikTok have been the standard answer to the question, “How do I get readers to find my book?” But let’s be honest: endless scrolling, chasing trends, and praying to the algorithm gods can feel like a second job. Some writers genuinely enjoy it. Others? Not so much. And that’s perfectly fine.
The Short Answer: Not Always
Social media can still play a role in book marketing, but it’s no longer the only way to build a loyal audience. If you love connecting online, great! Pick one platform and do it well. If you’d rather skip the stress, there are plenty of other ways to show up for your readers.
Why Social Media Still Matters for Authors
- Readers hang out there. TikTok (especially BookTok), Instagram, and niche Facebook groups still influence book sales in big ways. If your target readers are active on those platforms, a presence can help you meet them where they are.
- Networking opportunities. Social media is your way of connecting with other writers, editors, readers, and publishing professionals. Those connections can lead to collaborations, referrals, and long-term support.
- Discoverability. Algorithms may be frustrating, but they also have the power to surface your book to readers who never would have found it otherwise.
Author Tip: Why Booktok Community is Driving a New Era in Publishing.
Why It’s Okay to Step Back
- You don’t own your audience. One algorithm tweak can tank your reach overnight. Building on rented land is risky.
- Your time is valuable. Hours spent chasing trends could be better invested in writing your next book or building a sustainable author platform.
- Readers crave connection. A single meaningful newsletter or blog post can have far more impact than ten fleeting social media posts.
Alternative Ways to Reach Readers in 2025
Social media may be optional, but connection is not. Here are some strong alternatives to build visibility and loyalty:
- Author newsletters. Email lists remain the most reliable way to connect with readers—you own your list, and readers actually want to hear from you.
- Substack and blogging. Sharing posts, essays, or behind-the-scenes updates keeps readers engaged on your terms.
- Podcasts. Whether you host one or appear as a guest, podcasts allow readers to connect with your voice and ideas in a more personal way.
- Author collaborations. Joint giveaways, online events, or even cross-promotion can help you grow without the pressure of keeping up with daily posts.
- Blog tours and online communities. Traditional blog tours still exist in updated forms, and niche communities (forums, Discord groups, writing circles) can bring you closer to your audience.
Author Tip: Boost Your Book Launch with a Blog Tour in 2025
So, Do You Need Social Media?
Not necessarily. What you do need is an authentic connection. Whether that happens through TikTok, newsletters, podcasts, or blog tours depends on where you feel comfortable showing up. Consistency matters more than chasing every new platform for writers on social media.
If social media excites you, lean in. If it drains you, step away. Readers will find you if you keep writing, keep showing up, and keep building genuine connections, no algorithm required.
