Marketing Tips Archives

Using Internal and Outbound Links Like a Strategist

by Claire Winterwolf | Jun 12, 2025 | Blog Optimization, Marketing Tips, Publishing Tips, Writing Tips and Tools

When you’re building a blog, every link is a thread in the web you’re weaving, for readers and for Google. Using internal and outbound links is one of the most strategic ways to guide your audience and improve your search visibility. But if you’ve ever stared at...

Image Optimization with Yoast (Alt Text, Titles, and More)

by Claire Winterwolf | Jun 12, 2025 | Blog Optimization, Marketing Tips, Publishing Tips, Resources, Writing Tips and Tools

Images do more than make your blog pretty. They help your content get discovered. For authors and creatives, optimizing images is an easy way to boost your visibility without overhauling your entire website. The good news? Yoast SEO gives you some handy tools to make...

Book Marketing vs. Book Publicity: What Authors Need to Know

by Claire Winterwolf | Jun 5, 2025 | Editing Services, Marketing Tips, Publishing Tips, Writing Tips and Tools

When you’re finally nearing the finish line and getting ready to share your book with the world, you’re probably staring down a tangled mess of advice about how to promote it. Googling “book marketing” alone can make your head spin with millions of...

Marketing for Indie Authors: A Guide That Won’t Break Your Brain

by Claire Winterwolf | Jun 4, 2025 | Editing Services, Marketing Tips, Publishing Tips, Writing Tips and Tools

Marketing your book as an indie author doesn’t have to feel like a soul-sucking corporate nightmare or an endless shout into the void. You don’t need to be a polished influencer, spend a fortune on ads, or master every algorithm out there. What you need is a...

Smart Book Launch Strategies That Actually Work

by Claire Winterwolf | Jun 4, 2025 | Editing Services, Marketing Tips, Publishing Tips, Writing Tips and Tools

How was your week? If you’ve been pacing the floor wondering how to launch your book without becoming a full-time publicist, I see you. Book launches come with a lot of pressure: sell the book, build the buzz, stay “on” for weeks. But most writers aren’t wired to...

Fix My Blurb! Common Mistakes (and How to Avoid Them)

by Claire Winterwolf | Jun 2, 2025 | Editing Services, Marketing Tips, Publishing Tips, Writing Tips and Tools

Let’s talk about one of the most common book blurb mistakes nonfiction authors make—writing a blurb that doesn’t connect or convert. Writing your own book blurb can feel like trying to write your own dating profile. if that dating profile had to convince strangers to...