Blog Optimization Archives

SEO Maintenance: Keeping Your Site Optimized Long-Term

by Claire Winterwolf | Jun 16, 2025 | Blog Optimization, Editing Services, Marketing Tips, Publishing Tips

You’ve optimized your posts, picked the right keywords, and celebrated all those green lights in Yoast. But SEO isn’t a one-and-done task. It’s an ongoing process that evolves with your content, your readers, and even Google’s algorithm updates. That’s why...

Troubleshooting Common Yoast SEO Issues: What to Do When Things Don’t Work

by Claire Winterwolf | Jun 16, 2025 | Blog Optimization, Editing Services, Marketing Tips, Publishing Tips

If you’re using Yoast to optimize your website, you’ve probably noticed that little traffic-light system: red, orange, and green indicators for both SEO and readability. But here’s the thing: Chasing that green light can sometimes lead to frustration. And...

Boost Your SEO with Better Slugs, Categories, and Tags

by Claire Winterwolf | Jun 16, 2025 | Blog Optimization, Editing Services, Marketing Tips, Publishing Tips

When it comes to SEO, most people focus on keywords, content, and titles. But behind the scenes, tiny elements can quietly boost (or block) your visibility. Want to boost your SEO with better slugs, categories, and tags? These small but powerful elements can quietly...

Optimize Your Posts Like a Pro Using Yoast

by Claire Winterwolf | Jun 13, 2025 | Blog Optimization, Editing Services, Marketing Tips, Publishing Tips

Using Yoast for optimization isn’t just about chasing green lights. It’s about making your content more findable, readable, and helpful. When done well, page and post optimization can boost your visibility and make your blog more useful to both readers and search...

Using Internal and Outbound Links Like a Strategist

by Claire Winterwolf | Jun 12, 2025 | Blog Optimization, Marketing Tips, Publishing Tips, Writing Tips and Tools

When you’re building a blog, every link is a thread in the web you’re weaving, for readers and for Google. Using internal and outbound links is one of the most strategic ways to guide your audience and improve your search visibility. But if you’ve ever stared at...

Image Optimization with Yoast (Alt Text, Titles, and More)

by Claire Winterwolf | Jun 12, 2025 | Blog Optimization, Marketing Tips, Publishing Tips, Resources, Writing Tips and Tools

Images do more than make your blog pretty. They help your content get discovered. For authors and creatives, optimizing images is an easy way to boost your visibility without overhauling your entire website. The good news? Yoast SEO gives you some handy tools to make...