Marketing Archives

The Author’s Guide to Yoast SEO: A New Series for Writers Who Want to Be Found

by Claire Winterwolf | Apr 12, 2025 | Announcements, Book Publishing Services, Editing Services, Marketing, Marketing, News, Resources, WinterWolf Press

Ready to finally understand Yoast SEO for authors? You’ve probably seen that little green light taunting you in WordPress. Maybe you’ve clicked around, adjusted a sentence here or there, and then gave up when it still stayed orange. We’ve been there. That’s why we’re...

The No-Panic Guide to Self-Publishing Your Book

by Claire Winterwolf | Apr 9, 2025 | Announcements, Book Publishing Services, Marketing, Media Room, News, Publishing, Publishing, Publishing Tips, WinterWolf Press, Writing Tips and Tools

So, you’ve written a book and now you’re staring at Google like it holds the secrets of the publishing universe. Should you query agents? Build a website? Cry into a cup of coffee? Deep breaths. If you’re leaning toward self-publishing but feel like you’ve...

Bold and Beautiful: How to Create Book Covers That Stand Out in a Crowded Market

by TheWinterwolf | Dec 8, 2023 | Marketing, Publishing

Bold and Beautiful How to Create Book Covers That Stand Out in a Crowded Market Hey there! We’ve designed hundreds of book covers across many genres, and we know what looks good, works, and sells. So, our request to authors is to concentrate on what goes inside...

Writing Hashtags for More Twitter Followers

by Sydney Whalen | Jul 22, 2017 | Marketing, Writing Tips and Tools

You’re committed to promoting your new work on Twitter and to do that, you need followers. You’ve tried everything from scheduling tweets about adorable animals to tweeting quotes from whatever is on the New York Times Bestseller List that week. Still, your followers...

Blog Tours and How They Can Work For You

by Sydney Whalen | Jun 24, 2017 | Marketing

If you’re here to learn about blog tours, then you’ve likely already got a book cooling on the rack and ready for release soon. Congratulations! Many aspiring writers don’t make it this far. Take a moment to bask in your success before you go back to agonizing over...

Finding Your Niche (in a Genre)

by TheWinterwolf | Jan 24, 2017 | Marketing

As a child, the only distinction that you had to worry about between literature was The Dewey Decimal System’s shift between Fiction and Non-Fiction. Now you’re an adult — an author — and have more genres on your hands than you know what to do...